The business environment is changing and
companies need to adjust not only their vision and plans, but also the structure
of the business processes.
The rapid development of information technology
in the recent years has changed organizations dramatically. The use of
technologies is much more intensive. In today's reality, more and more processes
are knowledge-based and this has a specific implications for most of the
companies. Combines with new business trends, it requires a rethinking process
which generates transformation.
Some companies are faster than others, in terms
of changing or fine tuning processes. Regardless of the size, companies must
change and adapt to the ever changing reality in order to survive. It is true not only for start-up companies, but
also for big corporations. Take a look at the top 50 companies in the NASDAQ
index. See how many corporations managed to stay on the top of the list in the
last decades.
Management in general and business leaders in particular
are expected to be the change agents. They
are accountable and should become the change catalysts. It means that leaders
should re-align (if and when required) basic values, attitudes and business assumptions.
Mega trends are also very important and need to be discussed accordingly. Business
transformation is more than an enhanced strategic plan, as one may think. It is
a strategic organization change plan. Vision, mission and strategies are all taken
into consideration.
In some cases it is possible that such process may
affect not only the structure bus also the culture of the company. The one
thing that will not change is the focus on the existing and potential customers.
The outcome of the transformation discussions and preparation work should be a solid plan. Then it should be executed decisively. It is not always
the easiest thing to do (like any other change) but in most cases it is a must.
At the end of the transformation process the
company should be able to move forward from the past state to the future state.
Implemented properly, the outcome should be significant improvement in business
procedures, system capabilities and eventually better business performance. It is more likely that a more flexible,
adaptive and responsive organization will prosper these days.